2026 Chungcheong Confucian Culture Brand Pop-up Store

Seongsu Pop-up Guide

Sat 21 – Sun 22 Nov 2026, 10:00–20:00
Teal Table, Seongsu · 1 min walk from Seongsu Station (Line 2) Exit 3

Programmes

1

Seon-BTI

Answer 8 questions at the kiosk to find your Chungcheong seonbi type and recommended destinations — and take home a result card.

2

A Seonbi's Meal

Taste a dish inspired by the tables of Chungcheong's scholars.

3

The Seonbi's Traditional Space

Step into a space that recreates the academies and old houses where scholars spent their days.

4

Today, I'm a Chungcheong Seonbi

Dress up in a gat (traditional hat) and robe and become a seonbi for the day.

Also at the pop-up

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AI Photo Booth

Take a souvenir photo that AI turns into a seonbi portrait.

+

Your Name in Brush Pen

Get your name written in brush-pen calligraphy.

Collect Stamps, Play Yut

  1. Get a stamp — 仁, 義, 禮 or 智 — at each programme
  2. Collect all four to complete the four virtues
  3. Play a round of yut (a Korean board game) at the reward zone
  4. Win a gift based on your throw

6 kinds of gifts

Gift 1
Gift 2
Gift 3
Gift 4
Gift 5
Gift 6

Goods & Photo Zone Gallery

Goods and photo zone designs will be revealed soon.

Venue Map

1F

1F

The floor plan will be published once finalised.

2F

2F

The floor plan will be published once finalised.

Getting There

Address
Teal Table, Seongsu
B1F–1F Bethel Place, 120 Achasan-ro, Seongdong-gu, Seoul
Opening Hours
Sat 21 – Sun 22 Nov 2026, 10:00–20:00
Directions & map
1 min walk from Seongsu Station (Line 2) Exit 3

FAQ

When is the Seongsu pop-up in November 2026 ('Oh My Gat, Chungcheong Yuram')?

It runs Sat 21 – Sun 22 Nov 2026, 10:00–20:00.

Where is the Chungcheong Confucian culture pop-up store in Seongsu?

At Teal Table, Seongsu, B1F–1F Bethel Place, 120 Achasan-ro, Seongdong-gu, Seoul. It is a 1 min walk from Seongsu Station (Line 2) Exit 3.

Is the Seongsu pop-up free?

Yes, admission is free.

Is there English support for foreign visitors?

Yes. The website and the Seon-BTI kiosk are available in Korean and English, with Chinese and Japanese coming soon. On-site QR codes open destination guides in your language.

What can I do at the pop-up?

Take the Seon-BTI scholar-type test, try A Seonbi's Meal, The Seonbi's Traditional Space and Today, I'm a Chungcheong Seonbi, and enjoy the AI photo booth and brush-pen name writing. Collect four stamps to play yut and win a gift.